Using Text Message Codes Effectively: How The Big Box Companies Do It

SMS text marketing is an effective and inexpensive way to reach a large number of customers in a short period of time. Because so many businesses utilize this form of marketing, it's important to stay ahead of your competitors by being as creative as possible in engaging and retaining customers. One way to do so is to follow the lead of some of the largest companies in the world, including Pepsi and Hilton Hotels. These companies have at their disposal, the top marketing firms and fortunately for you, their marketing techniques are fairly transparent and can be duplicated. Don't waste time reinventing the wheel when you already have access to a perfectly good vehicle.

Pepsi is perhaps the master of marketing leverage and uses proactive savvy campaigns that encourage interaction, engagement and loyalty. Pepsi isn't afraid to push the limits of any type of marketing and is bold enough to change the design on their cans, although that recent move wasn't received positively. Still, Pepsi used text marketing to create viral buzz about it's Super Bowl, Super Can contest in 2007. Users were encouraged, via regular text messages, to vote for their favorite can design and subsequently, millions of users also found their way to Pepsi's website. On the website, Pepsi leveraged the text message that drew the traffic into users who also downloaded wallpapers and videos.

Hilton, the popular and premium hotel chain also used text marketing creatively to increase reservations, despite a lagging economy. Users who opted in for Hilton's SMS messaging campaign were provided with inside information on discounts and offers that reduced the cost of a stay at the premium hotels. The text marketing was administered specifically at a certain time of day that was identified as the most popular time for searching for accommodations. As a result of this targeting, Hilton enjoyed as much as 25 percent redemption of the offers, thus increasing the conversion rate of any traditional form of marketing.

A struggling company like Dunkin Donuts could have curled up into an understandable fetal position when it's earnings took a recent turn for the less favorable. Instead, the company turned to the most cost effective means of reaching a large number of people in a short period of time. through creative text marketing, Dunkin Donuts sent 7,500 offers to targeted individuals who had opted to receive their offers. In addition, local radio talk show hosts were invited to run a text-in campaign in which users texted into the radio station to receive special offers. The en masse campaign leveraged the original text marketing so much that Dunkin Donuts enjoyed a more than 20 percent increase in their customer base.

If any company is synonymous with effective promotional tactics, its McDonalds and the big box savvy company recognized the value of an effective text marketing campaign recently. The simplest of text suggestions placed strategically on soft drink cups, to text Santa Claus to receive a gift, received a 25 percent response and more than 1.5 million people texted Santa happily. Every person received something of value, whether it was mobile apps or money in the form of prepaid cards, but the entire campaign was based on a win-win and McDonalds won plenty of customer interest, engagement and loyalty.