Mobile App Trends You Need To Know

Mobile marketing is ever-changing and the techniques that are used to get the attention of customers and potential ones are changing as well. Trends, similarly change but there are common threads that you can use to predict what may occur in the near or distant future. The trends of the present invariably link to those of the future, because although mobile media changes quickly, human nature does not. Additionally, thinking creatively can help you use current mobile app trends to create novel ones that can become viral.

1. Transferring of funds and payment. Services such as Paypal are quickly dominating the mobile market by allowing users to make immediate purchases without having to pull out their wallet. Mobile apps that facilitate the transfer of money can also be used to pay bills without having to be in front of a computer. Mobile apps may utilize a sign-in event or can be integrated with NFC technology for proximal triggering of payment information with appropriate machines.

2. GPS apps. Location-based apps such as GPS target your audience geographically and provide offers and incentives based on their geographical location. These services, which include Yelp and Foursquare can dramatically curtail your marketing costs by sending information to individuals within a specific community. These offers can be limited only to residents of a specific region, thereby allowing you to limit the expenses related to the offer.

3. Mobile search. Searching on a mobile device is inherently different than searching from a home or work computer. Mobile searches are generally administered with a sense of immediacy in finding and utilizing a product or service. This means that if a person searches for a restaurant using their mobile device, they are highly likely to choose and use a specific restaurant within the next hour or so. Traditional search using a home or work computer, in contrast, is usually more inquisitive and less wrought with intention.

4. Instant messaging. Instant messages have overtaken the use of traditional telephone conversation as the primary source of communication, particularly among young adults. This type of messaging is immediate and typically receives an equally immediate response. Mobile marketing techniques that incorporate the collection and use of instant messaging account screen names can give your company a decided advantage over companies that are using a more traditional route to reach customers. Combined with other apps such as GPA or mobile search, instant messaging can provide your users with a comprehensive, individual mobile experience.

5. Near Field Communication (NFC). This form of communication between a mobile device and another piece of technology, is used for the exchange of information, usually without the need to use a keyboard. The user's information is stored in the device or on a database and if triggered to be sent by bringing a mobile device such as a smart phone within 10 centimeters of a device. The receiving device is configured to collect the information and authorize events such as payment for a transaction or registering a pass through a toll booth. Users have already opted to have their information stored by the database or company using the NFC technology and therefore they don't need to use their credit card when on the go.